I’m a
Lead Designer
with 12 years of experience, who loves
the messy middle, the space where a vague idea needs to become a tangible, scalable reality.
I bridge the gap between product strategy, brand vision, systems thinking and high-fidelity craft. If you’re looking for a partner to
help scale a design culture, go from 0 to 1,
make the complex simple, or
turn lemons into lemonade,
let’s talk. Outside of design, I also make films and paintings.


Design Process
CV
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ProjectClient
1Post ComposerNextdoor
2EventsNextdoor
3Content Moderation SystemNextdoor
43 Year Product VisionNextdoor
5Financial DashboardFlychain
6Brand Refresh & Website RedesignFlychain
7Store Experience and DesignTrove
8Cheddar CounterTrove

Events




Team


Lead Designer 🙋🏻‍♀️
Product Manager
Engineering Manager
5 Engineers
Data Scientist

End-to-end redesign of 'Events' product on Nextdoor, from Event Creation, Listings, Sharing and Notifications. With place and proximity being Nextdoor’s core differentiators, Events was a key use case for Nextdoor and a key strategic product to achieve its product vision of building an ‘Active Valued Community’.











Problem

1. Inadequate functionality of critical features such as ‘Attendee List’
2. Poor event discovery and distribution resulting in low engagement
3. The "Ghost Town" Effect: 75% of events had no attendees, discouraging others from RSVPing, kneecapping the whole event flywheel










Key Design Decisions


The event product functioned like a marketplace, requiring thoughtful design across 3 critical surfaces: Creation, Distribution and Consumption. Only by designing them as an integrated system will an engagement loop be created.




Unified Composer


Unified the Event Composer with the Main Composer, moving it from a rarely visited sub-menu to the main feed. This normalized Event creation, increasing its visibility in the feed and spurring more creation.




RSVP Loop


Designed a RSVP loop through low friction “Interested” RSVP action and making sharing of the event easy. This creates second order effects on the entire Events ecosystem: RSVP actions would trigger notifications, thereby increasing engagement.












Impact

The redesign successfully converted low engagement events into high-value content for the platform, increasing posting, engagement and RSVPs.
2x reactions
2x comments
3x RSVPs
+50% views