I’m a

Lead Designer

with 12 years of experience, who loves

the messy middle, the space where a vague idea needs to become a tangible, scalable reality.

I bridge the gap between product strategy, brand vision, systems thinking and high-fidelity craft. If you’re looking for a partner to

help scale a design culture, go from 0 to 1,

make the complex simple, or

turn lemons into lemonade,

let’s talk. Outside of design, I also make films and paintings.

Design Process
CV
Email
LinkedIn

Project

Client

Post Composer

Nextdoor

Events

Nextdoor

Content Moderation System

Nextdoor

3 Year Product Vision

Nextdoor

Financial Dashboard

Flychain

Brand Refresh & Website Redesign

Flychain

Store Experience and Design

Trove

Cheddar Counter

Trove

Process

Foundation in design thinking and brand storytelling, while leveraging tools to increase divergence of ideas, pull user insights, increase speed to prototyping and converge to a validated design direction.

Listen & Understand

Defining the problem & stakeholder navigation

Stakeholder’s workshop

Understand goals, behaviors, opportunities

User interviews
Expert interviews
Immersion
User personas
Journey mapping
Opportunity and Gap analysis

To gain fresh perspectives

Design trends and patterns
Analogous inspiration
Competitive audits

Tools

Transcript > User insights > Persona, Journey Mapping
FigJam brainstorming
UI Patterns

Prioritization

Strategy and product judgement

PRD definition
Project scope
Roadmap development

Tools

FigJam Team Brainstorm > PRD

Ideation & Prototyping

Defining behavioral UX

Concept Directions
Interaction Design Directions
Rapid sketching & prototyping

Creative direction, taste

Storyboarding
Moodboards and visual research

Tools

Rapid visual ideation
Rapid IXD/UX prototyping

Design & Build

End to end final design, high quality craft, handling edge cases

User flows
Information Architecture
Final UI Design
Design Systems

Test & Iterate

Analytics
A/B testing
Beta focus groups
User Interviews