I’m a
Lead Designer
with 12 years of experience, who loves
the messy middle, the space where a vague idea needs to become a tangible, scalable reality.
I bridge the gap between product strategy, brand vision, systems thinking and high-fidelity craft. If you’re looking for a partner to
help scale a design culture, go from 0 to 1,
make the complex simple, or
turn lemons into lemonade,
let’s talk. Outside of design, I also make films and paintings.


Design Process
CV
Email
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ProjectClient
1Post ComposerNextdoor
2EventsNextdoor
3Content Moderation SystemNextdoor
43 Year Product VisionNextdoor
5Financial DashboardFlychain
6Brand Refresh & Website RedesignFlychain
7Store Experience and DesignTrove
8Cheddar CounterTrove

Post Composer

Strategy, Product DesignEnd-to-end redesign of 'Post Composer' flow on Nextdoor. The redesign was directly tied to Nextdoor’s ability to scale content and retain users: +5% increase in posts and +50% increase in safety flow completion rate.


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Events

 Strategy, Product DesignEnd-to-end redesign of 'Events' product on Nextdoor. The redesign successfully converted low engagement events into high-value content for the platform, increasing posting, engagement and RSVPs.


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Content Moderation System

Strategy, System Design, Product DesignThis project involved system mapping of the entire content moderation system to identify key gaps and opportunities, leading to a reduction in harmful content, increased operation efficiency and increased trust and retention.


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3 Year Product Vision

Design Leadership, Product Design StrategyFacilitated 9 weeks of design thinking workshops focused on high-level visioning process across the entire product org, delivering a compelling 3 year product vision and informing 2020 product planning.


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Financial Dashboard

Strategy, Product Design, Design SystemsDesigned from 0 to 1: A comprehensive healthcare financial platform. I built out the design system from scratch, led product definition and connected design to high impact business outcomes.


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Brand Refresh & Website Redesign

Design Lead, Creative DirectionA simultaneous brand refresh and full website redesign to better reflect Flychain’s maturation, sharpen its positioning in the market, and dramatically improve lead generation.


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Store Experience and Design

Design Lead, Creative DirectionAs Design Lead at Trove, I led the creative direction and design of our first store, Drive-in. As this retail space was a new touchpoint in our brand ecosystem, I partnered with the Head of Marketing to create a brand strategy and positioning for the new space.


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Cheddar Counter

Design Lead, Creative DirectionA tongue-in-cheek cost of living calculator to raise Trove’s brand profile. Product of the day on Product Hunt.


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